Web portal Motors24 changes owners
International group FRC Media Holding OU acquired the web portal Motors24 that publishes classified ads for motor vehicles.
Jon Martinsen, CEO of FRC Media group, that provides information and advertising services in Estonia and elsewhere in Europe, says that Motors24 has proven its viability throughout the years and that the transaction was a valuable supplement to the group’s portfolio of web products. „Our priority is to develop further the contents and services of the web portal,” said Martinsen, adding that the transaction was part of the company’s long-term marketing strategy. „The objective of FRC Media is to become the best advertising partner on the market for small and medium-sized enterprises.”
Motors24 has about 50,000 users every week and publishes more than 10,000 classified ads for motor vehicles. “One competitive advantage is clearly also the own production of Motors24 that includes production of motors- and technology-related shows and videoclips,” added Martinsen. FRC Media is one of the leading local search companies in Europe that includes providers of information and advertising services in Estonia, Latvia, Lithuania, Ireland, Russia, Czech Republic and Slovakia. The group’s annual revenues are EUR 50 Million and it employs close to 1.000 employees. The product range of FRC Media includes web, mobile and print marketing and advertising solutions targeted at small and medium-sized enterprises. In Estonia the group is represented by FRC Media AS, which represents brands like 1182, 1188, ee.ee, EkspressKontakt, Ärikataloog, Delovoi Spravotsnik, Export Directory, Travel Estonia and Outdoor. Among others, FRC Media AS offers a sale service also for the Delfi search engine and is the only official Premium Partner of Google Adwords in Estonia.