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Youvia takes over website portfolio of Varias

Youvia, part of the FCR Media group, announces the acquisition of the website portfolio of Varias and thus accelerates FCR Media´s growth ambitions in the Dutch market.

Antwerp/Amsterdam, 22 August 2022 - Youvia is taking over the website portfolio of Varias. This asset deal includes the 950+ website clients of Varias. Varias made a strategic change in its course and was looking for a buyer for its website portfolio. Youvia, part of the FCR Media group since March 2022, assures with its proven track record of digital marketing services that Varias´ website-clients will continue to get the excellent support they need to be findable on the Internet and to grow their business success.

Jon Martinsen, CEO of the FCR Media Group, comments: "We are very pleased our Dutch affiliate took over the website portfolio of Varias. Based on its excellent products and services in Digital Marketing – ranging from the digital Gouden Gids to Websites, SEO, SEA as well as to social media marketing services, Youvia will be an excellent partner for Varias customers. And, of course, this deal is a further milestone in the buy-and-build strategy we launched this year in the field of digital services for SMEs in the Netherlands”.

Oliver Kullman, Partner at BaltCap and Chairman of the FCR Media group, adds: “After acquiring  Youvia in the spring of 2022, we are pleased to witness that our Dutch business is developing and adding value to the FCR Media group. Taking over the website portfolio of Varias is an important contribution to our growth ambitions in the Dutch market."

About FCR Media Group

FCR is an international group of companies that specializes in digital marketing for small- and medium-size businesses.

FCR Media has offices in Belgium, the Czech Republic, Croatia, the Netherlands and Romania. Teams of certified specialists and digital experts support SMBs to be successful in the digital age. Their goal is to ensure that an SMB is found where potential customers are looking for a provider of the desired products or services. To this end, FCR Media offers a wide range of products and services including websites & webshops, SEO, SEA, social media marketing, reputation management and national business directories.

With the help of a partner network FCR Media is providing professional SaaS-solutions and Netsync all over Europe. These solutions enable SMBs to manage their customer relationships, their agenda, the communication and the reputation of their company in a single platform.

FCR Media is owned by BaltCap (, a leading regional private equity fund manager with a proven track record and focus on buy-and-build investment strategy.

About Varias

Varias helps fast-growing companies (scale-ups) to scale up their business faster. Varias provides immediately available, dedicated, autonomous teams for software product development and consultancy services. This means that Varias takes ownership of the process in collaboration with the client.

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